The Clem Burke Project

Unleash the power of drumming

Collaborating with the amazing “Hey! What?” animation studio I was commissioned to find a way of telling the story of the Clem Burke Project, but without any dialogue so it could be shown on enormous screens. The project explored the positive effects of drumming on the human mind and body.  The research, which was undertaken in conjunction with Roland, scientists and Blondie’s legendary drummer Clem Burke, found that drumming can have similar effects on the body as those seen in professional athletes, creating new neural pathways for stroke and mental health patients.

Executive Producer/ Global Strategic Product Marketing Manager – Drums (Roland) – Jules Tabberer-Stewart

Creative Director (Roland) – Mars Hopkins

Writer/ Director – Alun D Pughe

Animation – Hey! What?

With thanks to Marcus Smith, Steve Draper and, of course, Clem Burke.