Go Platinum Darling

Populate Social got in touch as they’d heard of my reputation with getting fun performances from my actors. They had written an idea for an Ab Fab influenced story of two 60+ ladies on a Mediterranean holiday but wanted to see if I could look at their creative to see if I could find a hook. I responded with the “Dear Emma” approach where the voice-over would be in the style of a video message to an adult-aged daughter. The ladies would explain how sensible they were being whilst the visuals showed that they really were not. 

The budget didn’t quite extend to the French Riviera so the whole piece was, instead, beautifully shot in South Wales and the client was delighted with the highly amusing final outcome stating “this is the best ad we’ve ever made”.

CLIENT: Admiral Insurance

AGENCY: Populate

Admiral Insurance | ‘Go Platinum, Darling’ @admiral_insurance_uk

Director — Alun Pughe | @alundpughe

Cinematographer — Dan Hilltout | @danhilltout_dp

Production — Populate | @populatesocial

Executive Producer — Wes Hosie | @weshosie

Producer — Emma Woodward | @woodzinthewoodz

Screenwriter – Natalie Elvin

Focus Puller — Rich Bertenshaw | @richbertenshaw

Gaffer — Dave Anderson | @dave_thegaffer

Art Director — Matt Hocken

1st AD — Ella Stockton | @_ella_1012

Sound — Laura Izzard

MUA — Shevaun Mckenna | @mckennamakeupandskin

Photographer — Tom Parsons | @tomleeparsons

Aunt Caroline — Taryn Kay

Aunt Lizzie — Ingrid Marsh | @ingridmarsh_

Extras

Rhys Moore | @rhysmoresy
Louise Young | @louiseyoungofficial
Catrin Brady | @catrin.brady

Kit Supplier — Pace Rentals | @pacerentals

Format —
ARRI Alexa 35 x DZO Pictors / Vespids

Alun’s representation: @hosttalentgroup